I’m Anna Lisbeth, I founded Annaliv in 2013 after training as a childrenswear designer at university and in the industry for several years. It has always been my passion to design beautiful Scandinavian baby clothes inspired by my Nordic heritage, I’m not sure why. Most people enter this industry after having children, however, for me it was always what I wanted to do.
Being brought up spending our summers exploring Denmark and Sweden and our winters in the mountains being close to nature I was very lucky. We live in England but I am half Danish and a pinch of Swedish. Having family over there it is a great place to escape to. Sewing became my love very early on and developed alongside creating textile patterns and illustrations. Both my Grandmothers taught me sewing tricks which I still use today and I am/was very close to both of them. My parents have the most ‘hyggelig’ home you can imagine, filled with Scandinavian antiques, always with candles, music, and people popping in constantly.
If you could see my studio you would see pinned up in every possible space folk stitches, family cross stitch heirlooms, reels and reels of woven Swedish ribbon, collected old traditional Scandinavian baby clothes and paintings of native folk. Along with white, the soft primary colours which have always been used in Nordic traditional dress are timeless and I always subconsciously go back to them when designing a new collection, I can’t help it!
It’s very important to me to use natural fabrics, we use a lot of organic cotton, whether it be poplins, brushed, or woven with soft linens. It’s the best fabric for the environment and for kids to wear. The designs are more often than not inspired by Scandinavian nature so I like to reflect that not only in the look of the garments and the story in the prints but the feel of the fabric, the way it’s breathable to wear and kind to nature to grow. Which is why we haven’t launched a ‘much asked for’ waterproof Little Grow, we simply can’t find a fabric which we are happy to endorse which is good for kids, the environment and waterproof! We haven’t given up looking yet though…
Now in my 30’s I live in the Cotswolds with my husband and favourite fluffy pal, Frederik the dog. We can’t wait to have children one day so I can finally play dress up with all of my designs, but for now, you can find me in the local woods escaping for a hot lingonberry juice break with Frederik, painting designs for the next Annaliv range or packing and posting your much appreciated orders! I’m currently working on mastering a cross stitch technique which will hopefully enable you to order your Annaliv gifts personalised. Much of our free time is still spent in Scandinavia, we have a house in Møn (Denmark) which is where most of the designing is done as that’s where I feel most inspired.
I’m sure most of you will know all of this if you follow Annaliv on Instagram, but in case you’re new to Annaliv – Hi, it’s lovely to meet you, hope you enjoyed reading a bit about me and the story behind the designs.